Privacy & Cookie Policy

Effective Date: 09/04/2025

Welcome to Cakealicious UK. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://cakealicious.uk/], including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully.

1. Who We Are

Cakealicious UK (“we”, “us”, “our”) operates https://cakealicious.uk/, an online cupcake store based in the UK.

If you have any questions about this policy or how we handle your personal data, you can contact us at:

Email: orders@cakealicious.uk
Address: 34 Carlton Avenue, Feltham, TW14 0EG

2. What Information We Collect

We collect personal information in the following ways:

a. Information You Provide

Contact Forms (Gravity Forms): When you submit a contact form, we collect your name, email address, and any other information you include in your message.
Purchases (WooCommerce): When you place an order, we collect your name, billing and shipping address, email, phone number, and order details.
Payments (PayPal): Payment processing is handled by PayPal. We do not store your payment card details on our servers. Please refer to PayPal’s Privacy Policy for more information.

b. Automatically Collected Information

We collect certain information automatically when you visit our website, such as your IP address, browser type, operating system, referring URLs, and site usage activity via cookies and analytics tools.

3. How We Use Your Information

We use your information to:

Process and fulfil orders
Respond to enquiries or messages
Improve our website and services
Comply with legal and financial obligations

We do not sell or rent your personal data to third parties.

4. Sharing Your Information

We may share your information with trusted third parties, including:

Payment Processors: PayPal for payment transactions
Shipping Providers: To deliver your order
Service Providers: Website hosting, email marketing (if used), analytics

These providers only have access to the information they need to perform their functions and are not permitted to use it for other purposes.

5. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes we collected it for, including any legal, accounting, or reporting requirements.

6. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have rights including:

The right to access the personal data we hold about you
The right to correct inaccurate data
The right to request deletion of your data (subject to legal obligations)
The right to object to processing in certain circumstances
The right to data portability

To exercise any of your rights, please contact us using the details provided above.

7. Cookies Policy

What Are Cookies?

Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work more efficiently and provide information to the site owners.

How We Use Cookies

We use cookies to:

Enable website functionality (e.g. keeping track of cart items)
Understand how visitors interact with our site via analytics
Remember your preferences and settings

Types of Cookies We Use

Essential Cookies: Required for website functionality (e.g. WooCommerce shopping cart)
Performance Cookies: Help us understand website usage through tools like Google Analytics
Functional Cookies: Store user preferences (e.g. login state, form inputs)
Third-Party Cookies: Set by services such as PayPal for secure payment processing

Managing Cookies

You can control or delete cookies via your browser settings. Please note that disabling cookies may affect the functionality of our site.

8. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.

9. Contact Us

If you have any questions or concerns about this Privacy & Cookie Policy, please contact us at:

Email: orders@cakealicious.uk
Address: 34 Carlton Avenue, Feltham, TW14 0EG